We work with established small businesses, London-based who are now ready to professionalise, raise prices, and attract better clients. Now it's time to build a brand that reflects the quality of your work and supports your commercial ambitions.

73% of small businesses say unclear brand positioning is their biggest barrier to raising prices and attracting premium clients, according to the UK Small Business Survey 2024. Getting your brand foundation right isn't optional it's the strategic work that unlocks your ability to move upmarket.

We're brand first, not website first. Most digital agencies treat branding as a quick add-on to a website project a logo, some colours, maybe a tagline. We do the opposite. We start with strategy: who you serve, what you stand for, why clients should pay you more, how you're genuinely different. Then we create the visual identity that brings that strategy to life authentically. Web comes later, once your brand is strategically clear. If you already have a website, we help you rebrand it properly with substance behind the aesthetics.

Brand strategy is the thinking work before the visual work. It's getting absolute clarity on your niche, your ideal client profile, your competitive positioning, your core messaging, and your pricing structure. Most founders skip this entirely and jump straight to logo design. Then they wonder why their brand doesn't help them attract better clients or confidently charge more. Strategy first means every design choice has a clear reason and every marketing message has a strategic backbone. It's the difference between looking good and actually being commercially effective.

Book a free 30-minute brand strategy call. We'll review your current positioning, website, and materials honestly. We'll ask about your commercial goals, your ideal clients, and where you want to take your business over the next 5-10 years. Then we'll tell you honestly what you need most positioning work, visual identity, founder branding, or all three. No pressure, no aggressive sales pitch. Just clear, practical advice from a local North London agency that understands your market and your challenges.

No, in fact, we usually recommend the opposite. Get your brand strategy and identity right first. Then redesign your website around that clear brand foundation. Otherwise, you're building on strategically shaky foundations. Many of our clients launch their new brand across LinkedIn, email signatures, pitch decks, and key marketing materials first. The website can wait until the brand is solid. This approach is faster, cheaper, and far more effective.

Not at all. We work with all kinds of expert and professional services, consultants, therapists, architects, boutique finance, specialist trades, coaches, advisors. If you're founder-led, if you serve premium clients and if your professional reputation and credibility matter commercially, strategic branding will help you significantly. You don't need to be "creative" to benefit from looking credible, positioning yourself clearly, and charging what you're actually worth.

Start with our Brand Strategy & Positioning package (£8,000–£15,000). This gets you strategic clarity on niche, messaging, and pricing without the full visual identity system. You can use the comprehensive strategy document to brief a freelance designer later, or save up for the complete package once you've raised your rates and improved your client mix. We'd genuinely rather see you get the strategy right on a limited budget than skip strategy entirely and waste money on visual work that doesn't support your commercial goals or help you move upmarket.

We focus specifically on brand strategy, visual identity, and founder personal branding the strategic foundation. That said, we partner with trusted London-based web designers and digital marketers when clients need those services as part of a broader transformation. Our view: get the brand foundation right first, then your website and marketing efforts will be far more effective because they're built on clear positioning. We're happy to recommend excellent partners or work alongside your existing team to ensure consistency.

Book a free brand strategy call and we'll tell you honestly. Generally: if you need clarity and confidence before any visual work, start with Brand Strategy & Positioning. If you're ready for complete transformation (strategy plus professional visuals), go for Strategy + Identity System. If you're already clear on brand but need your founder profile to work significantly harder, choose Personal Branding. We'll be completely honest about what you need most at your specific stage and what will deliver the best commercial return.

Brand Strategy & Positioning: 4–6 weeks. Strategy + Identity System: 6–10 weeks. Founder Personal Branding: ongoing monthly engagement. Timeline depends on your responsiveness during workshops, number of feedback rounds needed, and scope of final deliverables. Most clients are fully launched with their new brand and actively using it across all touchpoints within 3 months of starting the process.